Hello my name is Demetria J. I’m the CEO/Blogger of rockstarrnaturally.com. Listed below I would like to take this time and share my top six successful tips for social media featuring Instagram! The intent is to educate current and upcoming entrepreneurs on how to build an audience for their brand. My hope is that you
Hello my name is Demetria J. I’m the CEO/Blogger of rockstarrnaturally.com. Listed below I would like to take this time and share my top six successful tips for social media featuring Instagram! The intent is to educate current and upcoming entrepreneurs on how to build an audience for their brand. My hope is that you will find these tips insightful.
- CREATE A PLATFORM
- PRODUCE QUALITY CONTENT
- BE CONSISTENT
- INSTAGRAM HASHTAGS
- CLEAR PHOTOS AT ALL TIMES ABSOLUTELY NO “SCREENSHOTS”
- PROMOTE YOUR BRAND
CREATE A PLATFORM: As someone new to the “natural hair” community my desire was to create an avenue that infused fashion and natural hair together. During my humble beginnings as a blogger, I began to take notice of some of my favorite female recording artist whom were natural had their own unique sense of fashion. To say nothing of, these women represented various aspects of fashion: Bohemian, Vintage, Chic, Classy, Rock Star, Urban, Eclectic and Artistic. All while rocking their hair natural.
PRODUCE QUALITY CONTENT: Equally important the goal is to have weekly content to give your audience and/or followers something to look forward to. In addition, allow your creativity stand out amongst other brands that possess similar niche as your brand. For instance, my weekly content includes: Melanin Crush Mondays, Textured Tuesdays, Wrap It Wednesdays, Fashion Fridays, and Slay Saturdays.
BE CONSISTENT: In like manner, planning ahead will help you execute your weekly content to stay consistent. On a personal note, I lay out my plan for the week starting on Sundays. With this step, I can research and gather images, graphics, news, etc. for the upcoming week.
INSTAGRAM HASHTAGS: Here’s what you need to understand about Instagram, the climate changes every single day. Generally speaking, your hashtags, as well as your content, must attract potential followers and business opportunities to your brand. Given these points, there are a few ways to find some of the top tags to add to your posts on Instagram. One site I would like to suggest is “Websta” https://websta.me/ is a great tool to use for popular hashtags. The key for hashtags is you need at least 30. Here is an example:
#browngirlswhoblog #stylegoals #blackgirlswhoblog #womenwhowork #womeninbiz #womenentrepreneurs #femaleentrepreneurs #ladyboss #beyouownboss #myownboss #melaninrich #melaninonfleek #melaninpopping #businessbabes #womenwhohustle #savvy #femalebusinessowner #growyourbusiness #blackgirlsblog #africanfashionbloggers #africanprint #africanfashion #africanstyle #fashionforward #classyandfashionable #womenwithstyle #stylewatch #naturalproducts #fashionstatement #supportblackbusinessesz
As can be seen, you would want to add the five bullets then the hashtags you’ve selected add them as your first comment. *FYI* DO NOT add the Hashtags in the initial post. For more details follow me via Instagram: @Rockstarr_Naturally so you can get of visual of what I’m speaking of.
CLEAR PHOTOS: Screenshots are definitely a (Epic Fail). Let’s be honest viewers can tell your photos are not clear which says you didn’t put forth any effort to attain a clear photo. Trust me I learned this lesson the hard way when I was first starting out. My brand developer told me never to do that again. In essence, screenshots don’t look the least bit professional. Go the extra mile to always attain clear photos you can before posting to your social media sites.
PROMOTE YOURSELF: As the saying goes, “You have to pay the cost to be the boss”. All things considered, in order to compete in the world of social media, monetary sacrifices are going to be made. In the long run, boosting your post will expand your brand to wider audiences that can catapult your company to another level. In fact, working with a branding team is another source to expand your brand to even higher levels of opportunities.
Every Boss Chick needs a team to make the dream the work. My team consists of two of the most innovative women from Atlanta, GA. Together with our creative minds my followers have went from 560 to 8,763 currently.
As you can imagine, once my brand was birthed, my head was filled with so many visions and ideas. Unfortunately I didn’t have a clear direction on how to make those ideas a reality. Following the listed tips as well as restructuring my content, I’m pleased with the outcome. As shown above, I’m close to reaching my goal of 10K followers. My advice is to build a team or seek a brand developer that possesses knowledge with social media sites. In the final analysis, you must have the drive and/or determination to adhere to these listed steps in order to see results. After all, creating a brand will not happen overnight. It is a requirement to give it all you got. Upgrade your mindset and most importantly your hustle.
Demetria J. (CEO/Blogger) of www.rockstarrnaturally.com