As a publisher and editor in chief, I often see people obtain media placement (whether paid or unpaid), share it one time and then forget about it. It’s perfectly fine, if that is all you do, but I do not think you are using the feature to its full potential. Today, I wanted to share five tips for making your media feature work for you.
- Share your feature across your social networks. If it’s online, ask your social media network to share the feature so their network can know of you and your brand. They may need services or be inspired to share again within their own networks.
- Keep a list or tracker of your feature links. This way you can remember where all you have been featured, but you are also building a portfolio. These links can also be included in your media kit for a great look. If it is a print feature, ask if you can have a tear sheet, which is a print or PDF copy separate from the full body of work.
- Start a media or press page on your website. Add a tab on your website entitled “media” or “press” and then list your feature links and images of your tear sheets. You can screenshot the site or take a picture of the image, if need be. (You may need to contact the outlet about rights to do so, but most don’t have an issue with it).
- Include the link in your newsletter. Be sure that your current and future customers know you and your brands are news worthy! You can take the same steps as above to do so.
- Your go to #TBT pic. Personally, I hate resharing the same old photos, but using your feature as your TBT pic is perfect for showing longevity. You aren’t new to this, you are true to this!
*Bonus: If you tag the media outlet, many will share the post again as well, and now you have a chance to be exposed to those that are new to their network or who may have overlooked your feature before.
**Bonus: We’ve also saw past guests print out their features and pass them out as literature/flyers at events.
Your feature is a part of your brand’s story. It is that time you did so and so and were recognized for it. It’s your moment to shine. Don’t be timid, share your accomplishment! Showing you have a track record for media placement makes you more attractive to other outlets, and when they see you not only promoting yourself but the outlet as well, a smart EIC will be more eager to work with you.
We’ve had so many inquiries about our Travel Books that we are offering custom Travel Books in 2018. If you are located in Atlanta, Baton Rouge, Charlotte, Houston, or Washington D.C., sign up below to learn more about how you can take advantage of this branding opportunity.