They came. They saw. They left empowered.
Shola Adeosun, CEO of Dulcet & Bella, Inc., hosted the 2017 Makeup Artist Empowerment Gala. Makeup artists from the Carolinas and Georgia came together for an afternoon of beauty education, empowerment and networking. The gala was held Sunday, July 9 at the Embassy Suites located at 4800 South Tryon Street in Charlotte, NC. Guests shopped vendors, networked and were inspired by the makeup artists and beauty brands featured in the panel moderated by Streetz 103.3 personality and professional makeup artist A Dot.
The event host was joined by a panel of her peers that included: Bella Rose, author and creator of Bella Rose Passion Cosmetics; Shiirkira Clark-Burton, licensed cosmetologist and makeup artist of Exquisite Artistry by Shai; Ashley Raye, esthetician, makeup artist and vlogger of Ashley Raye Artistry; India Drummond, blogger, instructor and makeup artist of Makeup Lush and Maryam Ali, licensed cosmetologist and makeup artist of Master of Beauty.
As little girls, we have our lives laid out before we enter high school. College, marriage, kids and career – often envisioned in that order. The panelists shared their journeys in the beauty industry and most indicated that their introduction to hair and makeup was by accident. One panelist was in law school and recalled how she disliked writing the multiple papers. She loved doing hair and her mother encouraged her to go to cosmetology school. Another recalled losing her eyebrows due to an allergic reaction to wax. In learning how to correct her eyebrows, she found her love for makeup artistry and turned it into a successful career. And along that same line, another panelist became an esthetician to learn how to care for her own skin challenges. Bella Rose created her cosmetics line because as a former boutique owner, her customers asked for lip glosses and lipsticks with their apparel purchases. Instead of wholesaling products she created her own.
Although each panelist had a different story, their common goal was finding their niche and building successful brands. Topics of discussion ranged from how to stay relevant, balancing work and entrepreneurship, and overcoming challenges in the industry. Event host, Shola encouraged attendees to save money from their current incomes to help fund their beauty careers. India Drummond engrained into the attendees to not stick with a pre-defined client base. She said many times “Step out of the box … that is where the magic resides”.
In addition to the panel, Tiffney Herndon, founder of Beat by Tiffney, completed a live glitter tutorial. The afternoon of beauty empowerment concluded with a delectable dessert bar created by Cup Your Cakes. VIP guests also received gift bags filled with products from Metamorphosis Salon, Liquid Gold Hair Products, Moni B Cosmetics, Frankly Beautiful Cosmetics and IVIVIIV (1.6.75) Cosmetics.
Adeosun says that she created the event because it provides an opportunity for industry professionals to empower and inspire each other. She says, “One story can inspire one person to go out and achieve greatness.” She is currently planning to host the event every year as well as host in Atlanta, GA where she currently resides.
ABOUT SHOLA “LOLA” ADEOSUN
Lola, a Shelby, NC native, is a professional makeup artist, makeup artistry instructor and entrepreneur. She launched Dulcet & Bella in 2010 as an aspiring makeup artist seeking to build her brand and create a meaningful career. Since that time, she has travelled with various celebrities and launched her makeup artist workshop, introducing over 200 professionals to makeup artistry. She has current plans to open a makeup studio in Atlanta, GA, where she currently resides and tour the Makeup Artist Workshop throughout the US.