WBEA DARES WOMEN TO BE DIFFERENT AT ANNUAL BUSINESS EXPO AND MATCHMAKING

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The Women’s Business Enterprise Alliance (WBEA) is gearing up for their 2017 Annual Business Expo and Matchmaking Event. Embracing the quote from Fashion Icon Coco Chanel – “In order to be irreplaceable, one must always be different”; this year’s theme will challenge women to Dare To Be Different when doing business with corporate purchasers, governmental agencies and other Women-owned Businesses (WOB’s)
 
This two-day interactive event will focus on the power of collaboration through sessions such as one-on-one business matchmaking, expo trade shows and subject matter expert roundtables giving women owned business who are certified a leg up.
 
“The WBEA is comprised of Certification and relationships and our EXPO is the one place where WBE’s can connect with other corporate industries to build those relationships,” stated WBEA President April Day.  “We want women to work together because we are stronger together!”
 
A recent study conducted by The Business Journals through their 2017 SMB Insight Report showed that Women-owned businesses account for $1.7 trillion in sales. According to the study, there are four reasons for the recent growth:
1.      WOB’s see their businesses not purely as income generators, but as community members with a responsibility to address key social and environmental issues
2.      They prefer doing business with other local businesses.
3.      They know how to connect with the community.
4.      And they know which industries are most prevalent for them to do business with.

 

This study comes on the heels of a recent report from Super Bowl LI held in Houston that 44% of WBE’s were utilized and a total of four million was spent within the MWBE community.
 
“We were so excited to hear that the majority of the spend from Super Bowl LI was given to 44% of WBE’s! It proves that being certified with WBEA increases the opportunity and advantages for Women-owned Businesses,” states April. “The EXPO is the one place where WBE’s can connect with each other!” 
 
An affiliate of the Women’s Business Enterprise National Council (WBENC), the largest third-party certifier of businesses owned, controlled and operated by women in the U.S.; the WBEA serves as a third-party certifying organization for women-owned business enterprises (WBEs) in south Texas which covers 94 counties.
 
WHO: Women’s Business Enterprise Alliance

WHAT: WBEA Business Expo and Matchmaking

WHEN: May 31, 2017 and June 1, 2017 from 8:00 am to 4:00 pm
WHERE: George R. Brown Convention Center
               1001 Avenida De Las Americas
               Houston, TX 77010
VISUALS: Media will have an opportunity to interview WBEA President April Day, WBE’s and other Women Owned businesses.
CONTACT: Bridgett S. Joe, S. Charles Public Relations, bhjoe@scprelations.com, 713-498-0552
 
About WBEA: Businesses that are at least 51% owned by a woman and meet specific criteria as outlined by WBENC standards and procedures are eligible for this certification — a designation that is not only recognized but required by most major corporations and governmental agencies as a purchasing criterion. For more information, go to wbea-texas.org.
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