It’s the Christmas Holiday, and usually the money always flows so freely from consumers’ hands to the hands of the local business owner. However, recently more and more consumers are shopping in different ways than ever before. There are now more consumers preparing to sit on their couches or at their dining room table and purchase ALL of their Christmas gifts online.
So here’s a quick piece of business advice for you: every business- from the local clothing boutique, beauty salon, consulting services, mobile detailing company, and even the nearest Mom and Pop shop should be online. The days of just having a storefront and producing a great amount of revenue are almost over. Now, let me be clear about this, nothing is wrong with having a storefront, but having an online presence could actually drive consumers to your location and grow your company substantially. Here’s some actual proof: According to a 2016 survey done by “The Wall Street Journal”, 51% of the surveyed shoppers made their purchases this year on the web (5000 consumers were surveyed). This may not seem like a lot, but compared to 47% in 2015, the numbers are consistently growing each year.
So my question to you Mr./Ms. Entrepreneur is: How can you continue to get your piece of the Holiday Shopping Pie? No idea? Here’s something’s to consider.
- Do you currently have a presence online (i.e. website, social media pages, google presence and online reviews)?
- Is your online presence mobile friendly? (63% of millennials, 41% of Gen Xers, and 19% Baby Boomers are using smartphones to purchase their products online)
- Are your products/services shown in a way that would drive paying traffic to your location? (professional images, consistent posting)
- Are you set up online to receive passive income (income that doesn’t require your energy) from your products/services? (i.e. e-commerce store with products/services)
Those are just some questions you can use to reevaluate your business this holiday shopping season. Before I go, here’s another great reason to be present online: You can be asleep, skiing in Colorado, or on a beach in Jamaica, and still be building your bank account. The internet never sleeps, so why should your money stop Jingling All the Way to the Bank. Get your business online, and enjoy reaping the benefits of this holiday season… The money is out there; your business just needs to be in place to receive it.
Submitted by Dannielle Smith, Founder of Business Besties Group
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