I’m noticing a few Christmas lights here and there, and it made me remember how as a small business, things like preparing for the holiday season can get overlooked because we are busy, wondering how we will fair during this busy shopping season. I thought to share these three branding ideas for the holidays.
1. Host a contest or giveaway with a holiday theme or for those who may not celebrate the holidays like myself, then make it a compassionate theme like “gratitude” or “service”. At the end of the day we know peace is an universal need.
2. Plan a photoshoot. This is a great opportunity to show the other side of you and who and what powers your brand, meaning you take photos with your family, employees, and/or clients, OR all if you have the time and means. You can use the photos for holiday greeting cards or your social media.
3. Are you planning any sales of promos? Send them out in your holiday newsletter. And of course, you can use those photos you just took! Why else have you been building that email list all year long?
These three came to mind instantly, but I’m sure you can think of more. If you have some branding ideas small businesses ca use this holiday season, please tweet me or leave a comment.