Dr. Kimberly Pettaway Willis, PhD. is the owner of Cor’Rae Cosmetics, a new makeup line that is devoted to providing amazing products to customers. They pride ourselves in making our customers happy by listening to their wants and needs.
What inspired Cor’Rae Cosmetics?
My daughter’s interest and curiosity of makeup and my love for fashion inspired me to provide quality makeup products for ALL women, especially women of color. I chose the name by using the first three letters of our twins’ (son and daughter) middle names…Cor and Rae…Cor’Rae.
How long has your line been on the market?
My line has been on the market since January 2016.
What is your favorite product?
It’s very difficult to have ONE favorite product. I love them all but I wear the LIQUID LIPPIES daily.
We noticed your brand is very conscious, offering cruelty free products and donating 10% of your sales to the Pettaway & Willis Foundation. What inspired that?
As a Professor and Educator with my Doctorate from Florida State University, I wanted to give back to a charitable organization that focused on education and giving back to the community. I am very passionate about giving back.
What tips would you give for others building a makeup brand?
Tips I would give to others building a makeup brand are to do their research, love what they are doing, don’t give up, and remember success is dependent on how hard they grind DAILY! It is a hard process and not as easy as many may think. Being an entrepreneur takes dedication, leadership, prayer, and faith!
What do you find most rewarding about your work?
Seeing satisfied customers wear my products and love the way the products feel and make them look/feel means so much to me!
What is one obstacle you overcame whether it be professionally or mentally and how did you do so?
One obstacle I overcame professionally was not being defeated by naysayers who voiced opinions of me failing before I started. I worked harder and focused more to prove their opinion wrong.
What can we expect next from the Cor’Rae brand?
Expect the Cor’Rae brand to expand even more in the cosmetics and fashion industry.
Please list your websites and social media pages:
Instagram: @corraecosmetics and @drkimberlyj
Facebook: DrKimberly Pettaway Willis