Last year we featured the McBride Sisters and their wine and learned that more and more women of color are getting into the wine industry or maybe we should say deeper into the wine industry. Last month Wal-Mart began stocking Celeste Beatty of Harlem Brewing Co., which is a fifteen year old micro-brewing company.
Apparently Beatty was noticed by a Wal-Mart executive who saw a MSNBC segment of Beatty with Tamron Hall. People were also calling Wal-Mart and asking for her product by name.
Sugar Hill Golden Ale, Harlem Renaissance Wit and Strawberry Hard Cider are produced under the Harlem Brewing Co.brand name. The brews can now be found in 39 Wal-Mart store. Sales are predicted to increase by as much as 20 percent.
Beatty compares her love for brewing to her mother’s homemade soup. “It was instinctive to go into this whole craft beer culture. It’s so aligned with so many things I love, like cooking and gardening,” Beatty said in an interview with The Root and says her brews connect the community.
According to her site, Beatty’s first began brewing around the corner from her apartment fifteen years ago and upon Harlem Brewing Co. launch event there was a mishap with the bottles so Beatty’s family and friends collected recycled beer bottles to make the event a success.