From the Desk of a Diva: Stop Playing With Social Media

It’s a beautiful day right? Of course it is! Another day to grow your successful business. You’re probably figuring out your next business move or next event to attend or even adding new products and/or services. Which are all GREAT ways and ideas to invest in your brand, but one of the key factors some business owners drop the ball on is the proper use of ” Social Media”.

Social Media is like the new BLACK; mostly everybody has jumped on this new wave of technology. Let’s take Instagram for instance which has over 300 MILLION active monthly users and counting and shared over 30 BILLION photos to date. That’s a lot of people to reach. Now the primary focus for using Instagram for business would be to gain exposure and to generate revenue. This can all be done if you “STOP PLAYING WITH SOCIAL MEDIA”.

Here are few ways to see an ROI (return on investment) using Instagram.

  1. Separate your business and personal page.
    No one wants to see your TURN UP last night unless you have a liquor line
    or you are a club promoter.

  2. Interact with your followers especially if they spent their hard earned coins
    on your products or services.
    Your followers (consumers) are a vital part of your business. WITHOUT

  3. Be authentic and genuine with your post and content.
    Your followers can see through the “TOM FOOLERY”.

4.Remember Instagram is about visuals be creative.
No one wants to follow you if your timeline ain’t poppin. That’s professionally
of course.

  1. Know your demographic.
    A lot of business owners miss this. Just because your business
    page have 5,000 followers, but equals $0.00 dollars you’re missing your
    target market.

And lastly……… SUPPORT OTHERS.
If you see another business page that you like or compliments what you do share it. Cross promoting goes a long way and can expose you to new customers which brings more coins ( Yes I need my coins LOL) . It also bring us together where we can build solid foundations and uplift communities.


q. johnson

About Q.

Quendole “Q” Johnson P.K.A Purple Girl Host of The Purple Girl Show & CEO of Purple Gyrl Media & Entertainment LLC. The birth of “The Purple Girl Show” started November 2012 in her bedroom with a cell phone and computer. Which grew to 30,000 listeners in its 1st year. To date with over 50,000 listeners the Brand has grown into a full Media and Entertainment company. Interviewing the hottest celebrities, entertainers, business owners and professionals.Growing up on the south side of Chicago’s notorious Englewood neighbor she was faced with the everyday struggles of what’s known to most people as the projects life. Now as a Certified Life Coach she’s ready to take the life of others to the next level. Helping people who feel stuck or not knowing where to start in their professional life “Q” believes in living the life God has written for you and not the life that caters to the people of what your life should be to them.



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