CEO Chatter: Think Bigger

Posted earlier in our Monday Morning Motivation newsletter.

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Peace be unto you all,

I hope things are going well with you and yours.  Things have been busy on my end, but I have not felt productive at all.  I was feeling very stagnant and consumed by work. I decided to go out by myself for fun and to explore the city Saturday night. A friend told me of this jazz café called Café 290, and I decided to check it out. When I got there I instantly noticed that the sign said Bar 290 and I was like, “Hold up, she said café.” I almost turned around, but knowing a big part of it was my fear of large crowds of people, I sucked it up and decided to go in anyway. I had no idea what to expect, but the reviews online were good.
Feeling very out of my comfort zone, I opted to sit at the first vacant seat at the bar, whereas the guy who I had just stood behind in line to get in was sitting down next to it as well. When I asked if anyone was sitting there, he replied, “Just you and me.” I laughed and was about to revert to my introvert zone, but remembered that I was supposed to be meeting people, so we somehow struck up a conversation. He was telling me about his bad dining experience earlier, and in the midst mentioned he had recently published an entertainment calendar and used to publish an event magazine. He went on about some other things, but in my mind, all I heard was magazine.  Like how could it not be fate that I sat next to this man who already knew the city and understood publishing and advertising. ?
I began to pick his brain, but soon, he had me picking my own on brain due to the questions he asked me. Because he understood the game, he did not ask the usual questions, instead he asked about tactics and strategies, and though those have been asked before as well; he made me think deeper. It got to the point, where I was stumped for a response, so I just let him talk. I listened as he shared his experiences with advertisers and bigger brands. He then explained the numbers games, distribution, printing- I mean we discussed some of everything. Well he shared some of everything, and I listened.
To be honest, I love the venue and the performances were good, but I was intrigued by the fact that I had to be destined to have been there at that time, I paid little attention. It was almost like my new friend was heaven sent. He was telling me things I have tried asking others and no one could really give me a clear answer.  He also painted visuals with his explanations and drew a diagram on a napkin for me and told me this is how you need to break down your advertising. Two quotes I recall clearly was, “You have to get out the box. You don’t want to burn yourself out because you are running in circles, and I know you don’t want to be working forever.”  and “You have to think bigger.” I went home very excited, of course. His suggestions gave me the sense of direction I needed.
This week I encourage you too to think bigger. 


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