Steelepretty Media Frenzy

Traci Steele with models. Photo by Jack Chapman
Traci Steele with models. Photo by Jack Chapman
Traci Steele with models. Photo by Jack Chapman
     I had the pleasure of attending the launch of Dj Traci Steele’s new lines. Some of you may know the beautiful host as the celebrity deejay, Dj Traci Steele on the turntables. Others may recognize her from the second season’s cast of Love & Hip Hop Atlanta where her and her long time friend, Dj Baby Drew, showed how the love for a child can allow two parents to co -parent as a unit. Now this young talented artist and loving mother has taken her artistic flare to a new level, this time representing in the name of SteelePretty. Traci Steele has now entered the fashion and beauty industry, and on November 1st, Miss Steele let the world of fashion know that she is in it to win; she’s here for the long haul. Aside from spinning on the turntables and launching a fabulous and trendy clothing line, Miss Steele set off her Lavish launch by introducing us to her shoe  and lipgloss line.
      The brunch was held at the very sheik and urban Downtown ATL Hotel. From the time you entered the building, everything and everyone was all about SteelePretty.The event began with a networking and mingling session where  media was able to sip, shop, and preview the line before Traci made her entrance with her handsome son. In  that moment, all you saw were smiles and flashing lights. After the warm welcome and introduction, brunch was then served.
     Without a question, the menu was catered without a fault. Gourmet buffet style prepared by PMCuisine (Tanya Chavis) Culinarian. On the menu were scrambled eggs, southern style grits with shrimp , miniature bacon beagles topped with spinach lettuce and fruit cups sprinkled with sugar around the top of the glass, kind of like a martini. Champagne glasses filled with a spinach salad and loaded with fruit, onions, green peppers, croutons and sweet peppers topped off with a tangy balsamic vinaigrette dressing, not to mention the assortment of sweets that quickly disappeared off  the table. I don’t think they ever had a chance!
      When it came to the music, the party was set off by Dj E.  Another great female deejay who knows how to keep the party jumping with the latest and hottest music. Miss Steele definitely showed out to be a great host.  Mingling with her guests and showing us that she’s not shy when it comes to entertaining. She danced, interacted with her guest, and showed us a great time. After her announcements for the afternoon, we watched the fashion show of her models parading the scene, sporting the trendiest pieces from SteelePretty clothing line. From day to evening wear, all of the ladies were wearing matching black strappy heels from SteelePreyty’s shoe line . The event was sponsored by Status Vodka exclusively imported directly to Atlanta. Each guest was provided with a free purple Martini on the house courtesy of Traci Steele herself. All the way from the Ukraine, this is probably one of the smoothest Vodkas on the market, in my opinion. There was absolutely no aftertaste!
Traci Steele and son with Melony Fitzgerald- Lewis, SwagHer Magazine Executive Assistant. Photo by Jack Chapman.
     Overall, I would say that this media frenzy was very well put together. It was media friendly and just a great experience from the beginning to the end. The host, the music, the food, fashion and the atmosphere in my book gets an “A” for awesome  This was an event that was definitely a must for media to attend. I am extremely thankful to have been in attendance along with one of SwagHer Magazines newest photographers, Jack.
     So what’s next? Not sure, but from the looks of it, this is not the last that we will see from Miss Traci Steele and SteelePretty online.Without missing a beat SteelePretty has it all.  Tops, skirts, dresses, shoes, jewelry and lip gloss. I for sure can not wait to see whats to come next spring/summer season from affordable pricing and styles worn by celebrities, the name SteelePretty speaks for itself because the prices without a question are a steal, with nothing but the best in quality!   Whether you are looking for a new addition to your wardrobe or shoe closet, make sure you shop online at You can also follow Traci Steele on IG @steeleprettyonline and @tracisteele. At Steelepretty online, you will be able view the complete line and  see what all it has to offer.

View more photos here.

-Melony Fitzgerald-Lewis

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