As I entered the event, There was an ambiance of glamour that surrounded the room. Kamoni Ice Liquor, the sponsor for this grand event, was flowing as they kept the mood upbeat with their refreshing taste. We were entering the posh B Pretty Inc 100% human hair eyelash launch event. B Pretty Inc. eyelashes are the luxurious alternative to beauty supply store brands. Unlike the waxy looking generic lashes of the past, these lashes are light, airy, soft and more importantly all natural. B pretty lashes were made with 100% human hair and have a hypoallergenic thread, eliminating the need for harsh adhesives. They were developed to fit the natural shape of the eye, avoiding a thick bulky appearance. The launch event was attended by big name supporters, the list included the likes of Gwen Devoe, founder of Full Figure Fashion Week and Delaina Dixon from VH1’s Gossip Table. Delaina was impeccable as the lively entertaining hostess. She was personable and connected with the audience. The theme throughout the event appeared to be one of women empowerment. Not only did it serve as a product launch but a life-changing seminar on embracing one’s self-confidence and allowing inner beauty to exude outwardly. Bianca encourages women to become their own entrepreneurs. B Pretty is more than just lashes. The line is only part of an empire built by founder and celebrity designer, Bianca M Williams. Bianca is quickly rising to the top of fashion and beauty industries. She has transformed the staples of plus size clothing, giving full-figured ladies the confidence to wear a plunging neckline or a cinched waist. She’s worked with celebrity clientele such as legendary femcee Roxanne Shante during her extraordinary career. In conjunction with her brand, She has created “Eyelash Ambassadors”. Women can make an income hosting a girls night out or Bachelorette parties while promoting and selling the brand. There are several designs from “Classic” to “VaVa Voom”. Guest at the event were instructed on the best way to apply the lashes for its maximum use. The application was easy and flawless for any beginner. The guests were given tips on how to continue the beauty ritual at home for an instantaneous glamorous look. The lashes are long-lasting and reusable for up to 6-8 weeks after the first wear. You can wash them and set them out to air dry, which is easy maintenance. Bianca wants every women to feel like a celebrity at a cost-effective price point. The girls on Youtube will be raving about this new sensation very soon. Bianca concluded the Q &A session on which she invoked encouraging words of wisdom ‘the sky is the limit”. What a great speaker and business women. It was a splendid launch event. She has no limit to what she can do.
Photo Credits: El Anderson Photography