Yvette Adams is a bosslady wearing many hats. She is an adjunct professor, co-owns the marketing and promotional company Amirakal Marketing along with her husband, Brandon, and she is the host of Amirakal Talk with the BossLady, which was created to educate, entertain, and empower organizations and individuals to take their business goals to the next level.
Amirakal Marketing was birthed in 2011, when her husband discovered the high demand that businesses had for marketing and branding materials.The business initially started with branding products and in 2013 they expanded and began to offer pr services. Upon networking and looking for other avenues to expose their clients, they landed a deal for their own radio show on Love 860 AM, hence the Amirakal Talk With the BossLady came about.
We have not had too many gogettas to be featured that worked so closely with their husbands, so we asked how does that work. “Sometimes it’s super easy, and sometimes it’s super challenging. Brandon and I make a great team, because in some ways we think a lot alike, and we haven’t had to work hard at getting our visions aligned. That part is the easy part. Now when it comes to the operational things and the implementation things, we do have to think a little differently, but what has been good about it is we complement each other. I am the hesitant one at times. I don’t like to jump in with both hands and both feet. I like to think through things. I like to have thought about every possible outcome and be prepared for those outcomes. That is why I am the director of operations. Him being the visionary and CEO, he has to make a decision and stick by it, so there’s times when I’m hesitant, and he’s like, “Let’s do it. We need to do something. Let’s go for it,” and I’m like, “Ok….” So my job is to prepare for the what ifs and safeguard ourselves from any backlash or whatever have you,” Adams explains.
Being that both businesses including her show, are in Atlanta, which has so many prominent stations and personalities, we wanted to know how does Adams and her show successfully compete. “One of the biggest game changers over the last several years, before we were even into business, has been social media. At the end of the day I can’t say enough about how social media has enabled radio personalities like myself, because of course you have in the Atlanta market several of the majors. The radio hosts of those stations are literally local celebrities here. What’s funny is Atlanta is one of those places, it’s kind of like the Black Hollywood of the South as they say. If you can become somebody in this city, you’re somebody. What’s interesting is that at the station that I’m an affiliate with, there are several shows and radio hosts that are affiliated with those stations, and what’s amazing is that it is an AM station. It is terrestial radio. You can get it in your car, but thanks to the internet and technology, you can get it anywhere,” Adams explains.
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